How to Expand your Blog

A couple of weeks back I introduced a brainstorming exercise that gets bloggers to think about how to expand their blog. I followed that post up with an exploration of adding a forum to a blog as one good way to expand your blog.

Today In this video I continue this exploration of how to expand a blog by looking at adding a book to a blog. In it we look at the example of PostSecret and their new book PostSecret: Confessions on Life, Death and God.

By ‘book’ I’m talking about ‘real’ or ‘hard cover’ books rather than ‘e-books’ (which I’ll cover later in the series).

As I mention in the video publishing a book is not going to be something most bloggers starting out can realistically achieve (although I’ve chatted to one quite new blogger recently who tells me that he’s just landed a publishing deal just a few months in) – however I do think it is something to keep in the back of your mind as you develop your blog.

Also mentioned in the video were the books by Photojojo and Lifehacker.

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