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I Came, I Saw, I Commented: Was It Worth It?

From Jane Austen: “It is a truth universally acknowledged, that a blogger in possession of a good domain must be in want of some worthwhile comments.”

The second is the undisputed, best comment I ever received. It didn’t even matter that it was spam: “So so good. Your grd information blog is so wondrous and impotent. So so good.”

Of course, my first thought was, I’m not wondrous!

But seriously, it’s great to get comments. Don’t forget, though…someone out there has to do the commenting. So why do they do it? Read More

Blogging to Learn

A friend who knows I’m a blogger recently asked me for my blog address so she could take a look. We were chatting with instant messaging, so I sent her the link. A few minutes later, she asked me how long I’d been blogging, whether I enjoyed it, and how much I earned. I responded with the details and then asked her the obvious question: “are you considering starting a blog?”. “I want to” she replied, “but I’m not an expert on anything. I don’t know what I would blog about”.

There’s no shortage of great advice on choosing a blog topic. Among all that advice about finding a topic with sufficient audience, income opportunities, a growing market, not too much competition and enough to write about, it never says that you need to be an expert on your chosen topic. And you don’t. At least not when you start. The most important ingredient is passion. You can learn enough about your topic to become an expert, but you can’t learn passion. And without passion, you won’t be able to sustain motivation for blogging over a long period. Read More

Should You Use a Localized Domain Name?

I’m regularly asked about local domain names and whether they are worth using on a blog.

My answer usually revolves around the question of ‘what audience are you trying to reach?‘ Let me explain.

When I first secured my own domain name I chose a .au (Australia) domain without really giving much thought to it. I figured as I was an Aussie I might as well include that in the domain and as the .com version of the domain was taken I though it was the next logical step. That was a naive decision and one that I regretted later (although it did have some benefits too). Read More

How To Backup Your WordPress Blog In Three Easy Steps

Do you want to see your blog on the side of a milk carton? No? Then keep reading because…

It is very likely this will be the most important article you read all year. Of course you can choose to skip this article, but you will regret it, especially since I am such a groovy kind of guy. Ok, I hate bellbottoms and green furniture, so maybe I’m not so groovy. However, I am going to show you an easy way to protect your most valuable marketing asset – your WordPress blog.

If you understand the difference between how to backup both your MYSQL database and your standard Word Press files, congratulations! You don’t really win anything, except peace of mind, which I consider invaluable. However, there are literally thousands of WordPress users who are in the dark about the proper way to backup their blogs (yes, I’m probably talking about you). Read More

The #1 Reason My Blogging Grew Into a Business

Have you ever had a moment in your life where everything changed?

You might not have known it at the time – but the moment was defining, it changed the course of some area of your life in a way that turned things upside down.

I had one of those course changing moments early in my blogging. It was a moment that resulted in my blogging moving from being a hobby that generated a nice bit of secondary income into a full time business.

It was a moment that at the time didn’t feel life changing – but it was.

The funny thing about this moment is that it wasn’t a discovery of some secret way to make money blogging, it wasn’t the day I started one of my blogs… in fact it was a moment that didn’t immediately lead to any particular change on my blogs – because it was largely something that happened in my mind – a paradigm shifting moment. Read More

Usefulness – Principles of Successful Blogging #3

Today we continue my series in principles of successful blogging by looking at something that is at the heart of my own philosophy of blogging (and business) – usefulness.

I’ve said it many times on ProBlogger but if your blog is not solving a problem or fulfilling a need or desire among your readers then you’re unlikely to see them return.

The needs, desires and problems you can be meeting need not be large ones – but if you’re connecting with people on these levels you’re being useful and this goes a long way towards making the type of impression on someone that draws them into a loyal relationship. Read More