now browsing by author
Do you want to see your blog on the side of a milk carton? No? Then keep reading because…
It is very likely this will be the most important article you read all year. Of course you can choose to skip this article, but you will regret it, especially since I am such a groovy kind of guy. Ok, I hate bellbottoms and green furniture, so maybe I’m not so groovy. However, I am going to show you an easy way to protect your most valuable marketing asset – your WordPress blog.
If you understand the difference between how to backup both your MYSQL database and your standard Word Press files, congratulations! You don’t really win anything, except peace of mind, which I consider invaluable. However, there are literally thousands of WordPress users who are in the dark about the proper way to backup their blogs (yes, I’m probably talking about you).
Have you ever had a moment in your life where everything changed?
You might not have known it at the time – but the moment was defining, it changed the course of some area of your life in a way that turned things upside down.
I had one of those course changing moments early in my blogging. It was a moment that resulted in my blogging moving from being a hobby that generated a nice bit of secondary income into a full time business.
It was a moment that at the time didn’t feel life changing – but it was.
The funny thing about this moment is that it wasn’t a discovery of some secret way to make money blogging, it wasn’t the day I started one of my blogs… in fact it was a moment that didn’t immediately lead to any particular change on my blogs – because it was largely something that happened in my mind – a paradigm shifting moment.
Today we continue my series in principles of successful blogging by looking at something that is at the heart of my own philosophy of blogging (and business) – usefulness.
I’ve said it many times on ProBlogger but if your blog is not solving a problem or fulfilling a need or desire among your readers then you’re unlikely to see them return.
The needs, desires and problems you can be meeting need not be large ones – but if you’re connecting with people on these levels you’re being useful and this goes a long way towards making the type of impression on someone that draws them into a loyal relationship.
Have you ever found that you’ve been leaving money on the table? It’s a frustrating feeling and one that many of us can relate to. I discovered that I’ve been doing it for the last few months – here’s my story.
I run Chitika Premium ad units on some parts of my blogs – particularly at my photography site on single pages. One ad unit that I’d had running for a while now was one that appeared above posts whenever anyone from the US arrives at my site from a search engine.
I like these ads because they don’t appear to regular readers arriving from RSS feeds, newsletters or other sites – just those people coming in from Google – PLUS the ads that show are contextual ads to the search that the person has just performed.
Darren has debunked the myth that great content markets itself. There are countless blogs that produce quality content that don’t get read. Why is that? Because no one knows about them.
He followed up with a post on 9 things you can do so that your next blog post is read by more than your mom. In other words, 9 things you can do to promote your content … or as he says, “seed” rather than “force” your content.
But, what if you’re stuck at square one … writing great content.
You hear it all the time …