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From Jane Austen: “It is a truth universally acknowledged, that a blogger in possession of a good domain must be in want of some worthwhile comments.”
The second is the undisputed, best comment I ever received. It didn’t even matter that it was spam: “So so good. Your grd information blog is so wondrous and impotent. So so good.”
Of course, my first thought was, I’m not wondrous!
But seriously, it’s great to get comments. Don’t forget, though…someone out there has to do the commenting. So why do they do it?
A friend who knows I’m a blogger recently asked me for my blog address so she could take a look. We were chatting with instant messaging, so I sent her the link. A few minutes later, she asked me how long I’d been blogging, whether I enjoyed it, and how much I earned. I responded with the details and then asked her the obvious question: “are you considering starting a blog?”. “I want to” she replied, “but I’m not an expert on anything. I don’t know what I would blog about”.
There’s no shortage of great advice on choosing a blog topic. Among all that advice about finding a topic with sufficient audience, income opportunities, a growing market, not too much competition and enough to write about, it never says that you need to be an expert on your chosen topic. And you don’t. At least not when you start. The most important ingredient is passion. You can learn enough about your topic to become an expert, but you can’t learn passion. And without passion, you won’t be able to sustain motivation for blogging over a long period.
We all know that content is king and that if you keep blogging… if you keep doing what you love… the traffic and the money will follow suit. While that’s partially true, there is also things that you can do to:
- Index your newly launched blog fast by major Search Engines
- Increase traffic to your blog
- Improve your SERPs (Search Engine Result Positions)
Why wait right? Content can be king but waiting around for traffic to come by itself is not a good way to start blogging. So let’s start…
Let’s say you launched a blog today and want it on Google’s results tomorrow. Can this be done? Yes.
Easiest way to get indexed by major Search Engines is to get mentioned by established blogs. This usually will get your blog indexed within 24 hours. But since we are new (i.e the newly launched blog of ours) I don’t think any blogger want to mention it. So instead of begging other bloggers to notice your newly launched blog, you just have to figure out other ways of getting indexed by Google fast. Can it be done? Absolutely! (All it takes a little effort on your side).
This week I’m featuring a short series of interviews with successful bloggers looking at a popular post on their blog and why they think it went viral. Today Leo Babauta from Zen Habits has agreed to dissect the popularity of one of his site’s most popular posts.
1. What is the post on your blog that has had the most traffic in the last 12 months?
I would never have guessed this until I looked it up in Analytics, but the top post in the last year is “10 Tasty, Easy and Healthy Breakfast Ideas“.
A couple of weeks back I introduced a brainstorming exercise that gets bloggers to think about how to expand their blog. I followed that post up with an exploration of adding a forum to a blog as one good way to expand your blog.
Today In this video I continue this exploration of how to expand a blog by looking at adding a book to a blog. In it we look at the example of PostSecret and their new book PostSecret: Confessions on Life, Death and God.
By ‘book’ I’m talking about ‘real’ or ‘hard cover’ books rather than ‘e-books’ (which I’ll cover later in the series).
I’m regularly asked about local domain names and whether they are worth using on a blog.
My answer usually revolves around the question of ‘what audience are you trying to reach?‘ Let me explain.
When I first secured my own domain name I chose a .au (Australia) domain without really giving much thought to it. I figured as I was an Aussie I might as well include that in the domain and as the .com version of the domain was taken I though it was the next logical step. That was a naive decision and one that I regretted later (although it did have some benefits too).
What would happen if the thousands of bloggers who read ProBlogger each day decided to work together to improve their blogs?
This is a question that has been on my mind lately – I thought it was time to find out what the answer is.
So far 800 1200+ bloggers have agreed to join me in finding out – will you join us too? We’re offering it as a special introductory price of $1.95 a month for access to the forum (once you’re in at that rate you’re locked in at it and it won’t rise).
UPDATE: the introductory price of $1.95 is over. The monthly price is now $5.95.
Do you want to learn to blog in a way that goes beyond just conveying information and helps people to take action on what you’ve written?
Last night as I was watching the new Australian version of The Apprentice I saw a very short segment featuring public speaker Brett Rutledge. The winners of a task were rewarded with a session with Brett to talk about communication and public speaking. The show only showed 30 seconds of Brett but in that very short snippet he said something that resonated with me.
Today I want to continue our series of posts looking at principles of building a successful blog by looking at the topic of Trust.
A Quick Definition of The Type Of ‘Successful’ Blog I’m Writing About
It might be worth stating that the type of blog that I’m talking about in this series is a blog that isn’t purely about profit or traffic – but a blog that has influence in its niche.
It is certainly possible to build a profitable and/or well trafficked blog without Trust – in fact I know a few bloggers who blog purely for Search Engine Traffic who don’t really care about influence, brand or loyal readers but who just want traffic that they can convert to cash.
Have you heard of Johnny B Truant? He started writing at ‘The Economy Isn’t Happening’ but recently, he revealed he’s made $10’000 in 3 months. In his Ittybiz column, he told how he made nearly. He’s also written a couple of guest posts here on ProBlogger here and here.
What really attracted me to him was that he didn’t earn this money by taking advantage of people or using questionable tactics. He did it by finding out what people wanted and providing them with a solution that benefited them both.